It’s 2019. We all have access to the internet at the tips of our fingers. Instant access is what we have, we no longer need to wait until we get home or go to an internet cafe to use a computer. Now we have laptops, tablets and of course, our fancy EXPENSIVE phones. So with that added advantage of data and wifi, we can now do business online from virtually anywhere in the world. But, if you have an online business, chances are you need to set up an email address. There are a few email providers, but if you are looking to be a little bit more professional, while still watching your pocket if your just starting out, Gmail or Outlook are your top picks. What’s next….choosing a professional name; this can be your full name or the name of your business, depending on what you are using it for. Choosing a name like firstname.lastname@example.org is not ideal. It jus nuh professional. We want to choose something more along the lines of email@example.com of firstname.lastname@example.org. Now that we have settled on a name selection, we need to talk about sending and responding to emails. If a customer has sent an email expecting a response, try to do so within 24-48 hours. Make sure your greetings and salutations are reflected in the email, nuh respond soso so, is not your friend or family. be exact and concise in your answer, only offer additional information if you see it fit, don’t bombard them with unnecessary details. Check your spelling and grammar before you hit send. Ensure that the correct attachment is what you are sending, can’t say I have not been a victim of this. I too have sent off the wrong attachments before and let’s face it, we are humans and we make mistakes. But to minimize this, check and double check. Finally, Ensure that if you are using a business name, chances are, you should have a logo, this should be part of your valediction or your complimentary close. Always leave a little reminder about your brand. Pictures are more memorable that words.
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